Second Quote by TRUESTCO
Love a piece of furniture?See what a custom version could cost.
Share product-page screenshots or a link. We work directly with partner factories to read the visible details and show a preliminary custom-production estimate with materials and costs broken down.
Love the piece. Second Quote it.
IF YOU BUY SUBSTANCE , NOT HYPE
WE'RE A MATCH
IF YOU VALUE TRANSPARENCY AND TRUST YOUR OWN JUDGMENT
WE'RE A MATCH
IF YOU BELIEVE IN LONG-TERM THINKING
WE'RE A MATCH
Second Quote Showcase Piece






































Price transparency
Open pricing on iconic designs, zero luxury brand markup.
Material transparency
Full material disclosure, upgraded core build standards.
Fixed 15% margin
A flat 15% margin only, no hidden costs baked in.
Fair Pricing
Premium‑grade Materials
Flexible Customization
The 0102 Sofa started as a custom order from an illustrator in Brooklyn.
She'd been shopping for three months. She wanted a clean square-arm three-seater for her front window-something she could settle into after long drawing days, and that would hold its shape year after year. She found almost the exact same silhouette at a heritage luxury brand, for $8,485. The cushions felt soft enough that she knew they'd sag within a year. It didn't seem worth the label.
We went through three rounds of adjustments together:
- Seat depth bumped from 24" to 26", to fit her 5'9" frame.
- Arms narrowed by an inch, so her existing side tables wouldn't feel crowded.
- Cushion core set to medium-firm, with a thin down topper for give without sag.
Built on our standard kiln-dried hardwood frame, upholstered in the mid-weight linen she picked.
Final price: $5,218.
We added this exact configuration to our standard line six months later.
The proportions proved to work for most households — not too deep, not too shallow, arms wide enough for a mug but narrow enough for most side tables. We kept getting requests for the same spec, so we formalized it.
Same build. Same price. Flexible customization still available.
The original luxury version of this sofa retails for $8,485. Ours is $5,518.
That’s a $2,967 difference — and it has nothing to do with build quality.
The gap is overhead: showroom rent, brand marketing, licensing fees, and retail markup. We build to the same standards, with the same grade of materials. We add a fixed 15% margin to production cost, and that’s the price.
No sales events, no artificial “was/now” pricing. The price today is the price tomorrow.
Fabric matches the original luxury prototype exactly — same weave, same weight, same fade and wear resistance.
We upgraded the frame. Where the original uses engineered wood, we use solid ash wood. It’s stiffer, it holds its shape longer, and it won’t develop squeaks over time.
Inside the cushions: 45D high-resilience foam with individually pocketed coil springs. It’s the highest industry standard for support and durability — built to keep its shape through years of daily use.
You deal with a real human at every step — no ticket systems, no automated phone menus. From your first quote and any custom changes, through production updates and delivery scheduling, to after-sales support.
White-glove in-home installation is included in the price. No hidden fees, no extra charges on delivery day.
The frame and suspension come with a 10-year warranty. Fabric and cushions will wear naturally over time, as all quality materials do. When they do, we’ll help with care guidance and replacement options.
OPEN MANUFACTURING

factory
TOP-TIER MANUFACTURING
- 5-star hotel furniture supplier
- 30+ years premium upholstery expertise
- Fully audited supply chain partner

factory
BUILT TO LAST
- 3-stage pre-shipment inspection
- 10-year structural frame warranty
- Lifetime replacement parts support
craftsmanship
HOSPITALITY-GRADE STANDARDS
- Commercial-grade durability testing
- Precision cutting & sewing process
- Unified quality control protocol
Frequently Asked Questions
- Second Quote is our factory-direct pricing service designed to cut through inflated brand markup on furniture.
- If you’ve found a piece from another brand that you love — one where you’re fully satisfied with the design and materials, but feel the price is padded with excessive brand premium — Second Quote delivers the true production cost for that exact same specification.
- Simply submit the original product link and a screenshot of the product page. In as little as 30 seconds, you’ll receive a precise quote for an identical build using matching materials and craftsmanship, along with the verified factory that will manufacture it.
- If you’re happy with the pricing, you can kick off the full production process directly through Second Quote.
- Unlike the pre-configured "customization" most brands offer — limited to fixed size tiers and preset fabric options — our Flexible Customization delivers true boundary-free adjustability: inch-accurate sizing, per-seat firmness tuning, and use-case matched materials such as kid- and pet-friendly performance fabrics.
- It also removes the barrier of traditional bespoke furniture, which requires clients to supply professional production drawings. Backed by our established product database and certified manufacturing partners, we deliver fully custom builds with no technical documentation required from your end.
- Not necessarily. For entry-level, mass-produced furniture with lower build quality, our quote may not come in lower. These products rely on large-scale production and bulk shipping to drive down costs, while our made-to-order model and individual shipments carry higher per-unit logistics costs.
- Second Quote is engineered for premium, fine-crafted furniture. It delivers transparent factory-direct pricing for builds of matching materials and craftsmanship, and our flexible customization model is inherently suited to high-quality, personalized pieces — not budget mass-market goods.
Under standard conditions, the production lead time is 3–4 weeks, with an additional 3–4 weeks for shipping transit. Total time from order confirmation to delivery is typically 6–8 weeks.
- We’re committed to a seamless experience from checkout through years of everyday use.
- Across the contiguous US, we offer three delivery tiers: Standard Curbside, Room of Choice, and full White Glove service with light assembly and packaging removal. White Glove delivery is complimentary on all orders over $1,999, and flexible Buy Now, Pay Later plans are available at checkout. Eligible standard US orders come with a 30-day hassle-free return window; custom pieces from our Flexible Customization program are final sale, except for verified manufacturing defects.
- Every piece is backed by a 10-year limited structural warranty covering frames and suspension systems, plus a 1-year warranty on upholstery, fill materials, and hardware under normal residential use.













































