Effective Date: August 7, 2026
Brand: Truestco

This Privacy Policy describes how Truestco ("we", "us", or "our") collects, uses, shares, and protects your personal information when you visit our website, place orders, use our custom furniture design services, or interact with our support team. We operate in compliance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) and the CAN-SPAM Act.


1. Information We Collect

Information You Provide Directly
- Order and account details: Full name, billing and shipping address, email address, phone number, and order preferences for made-to-order furniture.
- Custom service submissions: Information shared through our Second Quote tool, custom design inquiries, and product specification requests.
- Payment information: Payment details are processed directly by our authorized payment providers; we do not store full credit card numbers on our systems.
- Support and warranty communications: Content of customer service inquiries, warranty claims, and post-delivery follow-up messages.
- Marketing subscriptions: Email address and preferences when you sign up for our newsletter.

Information We Collect Automatically
- Device and browsing data: IP address, browser type, operating system, pages viewed, time spent on site, and referring website.
- Cookie and tracking data: Information collected through cookies and similar technologies to support website functionality and performance analysis.


2. How We Use Your Information

We only use your personal information for legitimate business purposes related to our premium furniture operations:
- Process, manufacture and fulfill your furniture orders, including coordinating white-glove delivery and installation services.
- Deliver custom design consultations and Second Quote estimates tailored to your space and requirements.
- Provide customer support, 10-year warranty services, and post-purchase assistance.
- Send transactional communications: order confirmations, shipping updates, delivery scheduling, and order-related notifications.
- Improve our website, product lineup, manufacturing transparency and user experience.
- Comply with legal obligations, resolve disputes, and enforce our terms of service.
- Send marketing and brand updates only if you have explicitly opted in to receive them.


3. Disclosure of Your Information

We do not sell, rent, or lease your personal information to third parties for their independent marketing purposes. We may share your data only with trusted service providers performing functions on our behalf, under strict confidentiality obligations:
- E-commerce platform: Shopify, which hosts and operates our online store.
- Payment processors: Stripe, PayPal, and installment payment providers for secure transaction processing.
- Logistics partners: Last-mile white-glove delivery and freight carriers responsible for furniture delivery.
- Analytics services: Tools that help us measure website performance and user behavior.
- Email service providers: For transactional and opt-in marketing email delivery.

We may also disclose information if required by law, court order, or governmental request, or to protect our rights, property, and safety.


4. Your Rights and Choices

Access, Update, or Delete Your Data
You may request to review, correct, or delete your personal information held by us by contacting our support team. We will respond to valid requests within applicable legal timeframes.

California Resident Rights (CCPA)
If you are a California resident, you have the following rights:
- Right to Know: Request details about the categories and specific pieces of personal information we collect, use, and disclose.
- Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

As stated above, Truestco does not sell your personal information to third parties.

Marketing Opt-Out
You may unsubscribe from our marketing emails at any time using the "unsubscribe" link included in every message. Transactional order communications will still be sent as needed.

Cookie Preferences
You can manage or disable cookies through your browser settings. Note that disabling certain cookies may impact core website and checkout functionality.


5. Cookie Policy

Our website uses cookies to enable essential checkout functionality, remember your preferences, and analyze site traffic. We categorize cookies as:
- Necessary cookies: Required for core website and checkout operations; cannot be disabled.
- Analytics cookies: Help us understand how visitors use our site to improve performance and content.
- Functional cookies: Enhance user experience by remembering your preferences and past interactions.


6. Data Security

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.


7. Children's Privacy

Our website and services are intended for adult consumers. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected information from a child under 13, we will promptly delete it.


8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or service offerings. The updated version will be posted on this page with a revised effective date. We encourage you to review this page periodically.


9. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a privacy-related concern, please contact us at:
- Email: privacy@truestco.com
- Mailing Address: Truestco Customer Support