PRICE TRANSPARENCY
Open pricing on iconic designs, zero luxury brand markup.
MATERIAL TRANSPARENCY
Full material disclosure, upgraded core build standards.
FIXED 15% MARGIN
A flat 15% margin only, no hidden costs baked in.
0102 Sofa | Standard | Linen
Free Shipping | White Glove Delivery
The 0102 Sofa started as a custom order from an illustrator in Brooklyn.
She'd been shopping for three months. She wanted a clean square-arm three-seater for her front window-something she could settle into after long drawing days, and that would hold its shape year after year.
She found almost the exact same silhouette at a heritage luxury brand, for $8,485. The cushions felt soft enough that she knew they'd sag within a year. It didn't seem worth the label.
We went through three rounds of adjustments together:
- Seat depth bumped from 24" to 26", to fit her 5'9" frame.
- Arms narrowed by an inch, so her existing side tables wouldn't feel crowded.
- Cushion core set to medium-firm, with a thin down topper for give without sag.
Built on our standard kiln-dried hardwood frame, upholstered in the mid-weight linen she picked.
Final price: $5,218.
We added this exact configuration to our standard line six months later.The proportions proved to work for most households — not too deep, not too shallow, arms wide enough for a mug but narrow enough for most side tables. We kept getting requests for the same spec, so we formalized it.
Same build. Same price. Flexible customization still available.
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The True Price
The Material Standard
Materials We Never Use
- No particleboard, MDF or finger-jointed softwood in primary load-bearing frame members
- No green, insufficiently dried or structurally cracked lumber
- No staples or adhesive-only joints as the primary structural joinery
- No Bonnell units, low-grade linked coils, ordinary sinuous springs or webbing-only suspension in place of the approved individually wrapped pocket-coil system
- No reclaimed, shredded or undocumented low-resilience foam
- No intentionally added chemical flame retardants unless required by the destination regulation and disclosed before approval
- No intentionally added PFAS treatment in the performance finish
- No unapproved fabric substitution, mixed dye lots or color outside the approved strike-off tolerance
- No plastic or veneer-wrapped feet substituted for the specified solid oak feet
- No unapproved connector gauge, finish or module-locking hardware substitution
Frequently Asked Questions
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.
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