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PRICE TRANSPARENCY

Open pricing on iconic designs, zero luxury brand markup.

MATERIAL TRANSPARENCY

Full material disclosure, upgraded core build standards.

FIXED 15% MARGIN

A flat 15% margin only, no hidden costs baked in.

Solid Oak Dining Armchair — Dark Oak Veneer

Sale price$1,300.00
Preview
Fabric & Color
Your Selection Summary
Solid Oak Dining Armchair — Dark Oak Veneer
Fabric Please select
Final Price $1300
CH20 Elbow Chair look-for-less — Dark Solid Oak / Dark Oak Veneer
Solid Oak Dining Armchair — Dark Oak Veneer Sale price$1,300.00

The True Price

Benchmark
Value
Truestco final price
$1,300
Disclosed margin
15%
Benchmark scope
Material and build standard only. We benchmark publicly available material grade, construction method, dimensions, finish family, and service expectations. Protected appearance, logos, trade dress, and brand assets are not copied.
Independence
TRUESTCO is an independent furniture maker.
Category
Amount %
Note
$507 39%
Materials, skilled labor, assembly, factory overhead and quality control.
$104 8%
Freight allocation, port and destination handling, and final-mile delivery.
$156 12%
Estimated import duties, customs brokerage and documentation allocation.
$143 11%
Warehousing, fulfillment, order processing, returns handling and customer service.
$195 15%
Marketing, customer support, warranty reserve and after-sales service coordination.
$195 15%
Disclosed operating profit with no hidden luxury-brand markup.
Total final price
$1,300 100%
No additional fees

The Material Standard

Component
Specification
Origin
Construction Reference
Docs
Frame
Dark solid oak frame with a curved backrest.
Solid oak
-
Seat
Shaped oak-veneer seat without a padded cushion.
Oak veneer
-

Materials We Never Use

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2026

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oak & life

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togo fireside

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outdoor

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wind tender

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